SEO for Semantic Search
Great discussion on SEO for semantic search engines here at SearchEngineLand.com. They mention Cognition in their write up.
The writer, Pierre Far, compares two queries on Cognition, Hakia, Powerset and Google. On the first query (Who built the empire state building?), the writer states:
The Cognition highlights of their first hit is probably the best as it’s quite thorough. It also highlights sentences that take a wide interpretation of the verb “build”, highlighting sentences talking about the designers and the construction company.
On the second query (Who makes diet coke?), the writer doesn’t mention Cognition’s result. Interestingly, if he had capitalized Coke, he would have immediately found the answer! This is another aspect of semantic search engines that people need to remember: they are case sensitive!